USHER

MY WAY 25

In celebration of 25 years of My Way and the release of the newly reimagined tracks, we conceptualized and directed a high-profile multimedia campaign for Usher's stardom-catapulting sophomore album, My Way. This campaign included a Vevo premiere of a mini-documentary featuring exclusive interviews with Usher Raymond and Jermaine Dupri take a look back and forward on the lasting legacy of My Way.

ROLE: Director & Creative Director

MY WAY 25 mINI DOC

my way 25 EXPLAINER

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FANMAIL 25