CTRL 5TH ANNIVERSARY

CTRL was the album that marked the beginning of SZA’s trajectory to legendary stardom. To celebrate it’s 5th anniversary, I conceptualized and creatively directed a multimedia campaign for top artist SZA’s best-selling album Ctrl. This campaign included "Camp Ctrl", a conceptual Instagram page inspired by the camp themes in the "Broken Clocks" music video. The page featured the viral "20 Lessons for 20 Something's", a social video campaign I ideated featuring famous Sza tweets. Successfully the album reentered the Top 10 Billboard charts summer of 2022 since its release in 2017.

ROLE: Creative Director