Butterfly 25

To celebrate the culture-defining album, we conceptualized and directed a behind-the-scenes feature of the making of Mariah Carey's iconic "Honey" music video. The content piece included archival never-been-seen-before original film outtakes and featured new interviews with the crew including the Songbird herself, Mariah Carey. This campaign also included short-form videos & special content releases across all her channels.

ROLE: Director & Creative Director