BACKSTREET BOYS

MILLENNIUM 2.0

In celebration of over 25 years of the Backstreet Boys’ iconic album Millennium, we recreated the original 1999 Millennium TV ad spots for the 2025 release of their best-selling album. We also activated a fan celebration in NYC of their 2025 Las Vegas Sphere Residency announcement.

ROLE: Creative Director & Director

The Countdown Is On: Millennium 2.0

AJ

brian

howie

kevin

nick

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MILLENNIUM 2.0 Album announcement event

"one larger than latte, please! ☕️
#BackstreetBoys fans got a lovely surprise on Feb 14th with the ultimate BSB takeover at Gregory’s Coffee celebrating the legendary Millennium era and the exciting announcement of Millennium 2.0 🩵

ROLE: Creative Director

300+ Fans

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TAKE TIME 5