SMASH OR BREAK UP

Directed this rapid-fire, direct-to-camera interview where we asked our Tiffani and Emily to choose Smash or Break Up, a playful twist on the viral smash/pass trend. The SONIC Smasher™ is seamlessly woven into the segment, with talent “breaking up” with their usual boring burger and confidently “smashing” the SONIC Smasher™as their upgrade.

ROLE: Director & EXECUTIVE Producer