NBC
THE VOICE
Creative Director & Director of Betches Media’s editorial & branded partnership with NBC's The Voice to tease Season 30. Across a custom slate of social content, Instagram programming, and branded extensions, Betches will reimagine The Voice for the chronically online fan who wants more than just the performances—they want the moments, conversations, and community surrounding them. By transforming behind-the-scenes access into shareable cultural content, we’ll create a second-screen experience that keeps audiences engaged and invested throughout the season.